+38% organic traffic • Simplified bookings • Autonomous team
Situation
The website had become outdated and difficult to maintain, while the booking system was creating unnecessary friction for both members and coaches.
These recurring frustrations were starting to impact the day-to-day operations of the CrossFit gym.
Intervention
I reviewed both the website and the booking journey to identify and remove the obstacles that users encountered on a daily basis.
I then modernized the entire platform to provide a smoother experience for members while enabling the team to manage content independently, without relying on an external provider.
And suddenly, everything becomes possible.
Result
- Organic traffic increased by 38% within three months of the SEO optimization.
- User experience and booking processes were significantly simplified.
- A more modern and professional brand image.
- Full team autonomy for content management and routine website updates.
