1 day • 1 to 6 participants • Remote or on-site • CPF*

Learn how to improve your website’s visibility in search engines, attract more qualified visitors, and build a sustainable SEO strategy without requiring advanced technical skills.
By the end of the training
- you understand how search engines work
- you can identify the most relevant keywords for your business
- you know how to optimise your pages and content
- you understand SEO on-page best practices
- you can analyse performance and track search rankings
- you have a practical method to continuously improve your organic visibility
Programme
Morning
Understand how organic search works, identify SEO opportunities, choose the right keywords and analyse competitors.
Afternoon
Optimise content, page structure and on-page SEO elements, then learn how to monitor performance and continuously improve your search visibility.
You work on your own website and SEO strategy.
No theoretical case studies.
You analyse your content, rankings and opportunities for improvement, with recommendations that can be applied immediately.
Assessment & certification
- Continuous assessment through practical exercises
- Certificate of completion
- ICDL Digital Marketing certification as part of CPF funding
- Post-training follow-up




